Our History

Towards a Sustainable, Safe,
and Transparent Coffee Industry

Indonesia is one of the world’s largest producers of specialty coffee, endowed with a rich diversity of varieties, flavors, and ecosystems. However, the specialty coffee value chain in Indonesia continues to face significant challenges: post-harvest practices are not yet fully environmentally friendly, hazardous compounds such as acrylamide are still found at high levels during roasting, and weak traceability systems from upstream to downstream limit Indonesia’s access to premium global markets.

At the same time, circular economy approaches—emphasizing resource efficiency, waste reduction, and renewable biomaterial innovation—have not been systematically adopted in the coffee production system, particularly among Small and Medium Enterprises (SMEs).

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From the plant to the cup, each phase is traced

From the plant to the tasting, each phase is traced to ensure the highest quality, sustainability and a fair supply chain. We monitor every step, from growing our products on local plantations, through the various stages of processing, to distribution, ensuring that each product meets high ethical and environmental standards. In this way, we protect producers and consumers, promoting transparent and responsible trade that supports local communities and guarantees a unique and conscious consumption experience.

Coffee

Coffee Farming

Cocoa

Harvest and Processing

Tea

Collection and Shipment

Vanilla

Screening, Roasting, And Grinding

Honey

Product Packaging

Sugar

Consumption And End Of Life

Circular Economy Potential in the Coffee Industry

The coffee industry holds remarkable potential to embrace a circular economy approach. From cultivation to consumption, every stage of the value chain generates by-products that can be reimagined as valuable resources rather than waste. By transforming husks, pulp, and spent grounds into fertilizers, bioenergy, or innovative products, the sector can reduce environmental impact while creating new economic opportunities. This shift not only enhances sustainability but also empowers farming communities and businesses to thrive in a resource-efficient future.

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Donna, a woman in the coffee supply chain

OUR COMMITMENT

Quality, Ethics, Sustainability

Quality
Quality

The Quality pillar ensures that the transition to a circular economy maintains, or ideally enhances, the standards of the final products. This principle applies across the entire lifecycle:

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Support
ETHICS

The Ethics pillar grounds the project in fairness, transparency, and accountability, ensuring that the economic benefits of the circular model are distributed equitably.

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Environment
Sustainability

Sustainability ensures that CircularTrace creates long-term value by operating within environmental limits and supporting regenerative systems.

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Discover the Authentic Taste of Indonesia

Discover the authentic taste of Indonesia. Discover the rich, diverse flavours of the archipelago with our premium speciality coffees. Each bean is selected for its unique flavor profile, a direct result of the rich volcanic soil and the distinctive traditions of processing.

We prioritize respecting local traditions of agroforestry and shade-growing, ensuring a fair and sustainable supply chain that protects the environment and supports smallholder communities. This dedication to sustainability includes embracing the circular economy, utilizing byproducts like coffee pulp (cascara) to enrich the very soils that nourish the plants.

We work directly with producers across Sumatra, Java, and beyond to offer an unmistakable taste experience, backed by complete Traceability. This transparency enhances the richness and variety of Indonesian soils, guaranteeing quality and integrity from the mountains to your cup.

Arabica
Cascara Kawa Tea

Cascara Kawa Tea is a functional beverage crafted from cascara (coffee cherry husk), a valuable by-product of the coffee agroindustry. Developed with a sustainable approach, it delivers naturally rich polyphenols and antioxidant activity, offering a clean-label tea with a smooth, fruity, and refreshing character.

To the product
Arabica
Cascagenic

Cascagenic is a functional beverage developed from cascara (coffee cherry husk) through a circular economy approach. Rich in natural phenolic compounds and antioxidants, it offers a clean-label drink designed to support protection against oxidative stress with a refreshing, modern taste.

To the product
Arabica
KatekinPlus

KatekinPlus is a natural toothpaste developed through a circular economy approach, utilizing valuable coffee agroindustry by-products. Formulated with activated charcoal from coffee husks and cascara extract rich in phenolic compounds and natural antioxidants, it helps support effective cleansing and oral freshness in a clean-label formulation.

To the product
Arabica
CascaraSkin

CascaraSkin is a natural skin lotion developed from cascara extract, a valuable coffee by-product rich in polyphenols and natural antioxidants. Formulated to help protect the skin from oxidative stress, it supports skin hydration, vitality, and overall skin health through a sustainable and clean-label approach.

To the product
Arabica
Arabica Aie Dingin

Low Acrylamide Specialty Coffee is a high value-added coffee innovation integrating food safety, sustainability, and supply chain transparency. Designed to meet global quality and safety standards, it features full traceability from farm to final product, while highlighting circularity and sustainability impact aligned with the Sustainable Development Goals (SDGs).

To the product

Certified Products, Real Impact

Empowering coffee communities through sustainability

Sustainability for us means empowering local farming communities, enhancing transparency, and ensuring that every step in the coffee value chain benefits people and the planet. Through CircularTrace, every product is digitally tracked — from farm to cup — reflecting Indonesia’s leadership in the circular economy.

Traceability
TRACEABILITY

From seed to cup, each product carries a verified digital identity that tells its story — origin, journey, and positive impact.

Circular Economy
CIRCULAR ECONOMY

Nothing goes to waste — coffee by-products are transformed into new value through innovation and eco-friendly design.

Fair Partnership
FAIR PARTNERSHIP

Empowering smallholder farmers through fair trade, capacity building, and shared prosperity.

Sustainability
SUSTAINABILITY

Committed to climate-smart farming, biodiversity protection, and regenerative practices for a greener future.

Live the Authentic Coffee Journey in the Heart of Indonesia

Discover Indonesia beyond the usual destinations — a journey that connects you deeply with nature, culture, and the people behind every cup of coffee. Wander through lush coffee plantations in the highlands of Indonesia, explore traditional post-harvest practices passed down through generations, and engage with local communities preserving both heritage and sustainability.

Experience Indonesia’s rich tapestry of flavors and stories — where every bean tells the tale of the land, the climate, and the hands that nurture it. CircularTrace invites you to trace the journey of coffee from seed to cup, offering an authentic experience rooted in culture, ethics, and sustainability.

Discover our community-based coffee experiences and explore the real Indonesia — vibrant, diverse, and full of life.

Explore the Journey

Read our articles

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CircularTrace Successfully Tests Pyrolysis Reactor Converting Coffee Processing Waste into High-Quality Activated Carbon
Activities 2025
CircularTrace Successfully Tests Pyrolysis Reactor Converting Coffee Processing Waste into High-Quality Activated Carbon

Selasa, 09 Desember 2025
Universiti Malaysia Terengganu Students Deepen Coffee Science with CircularTrace Principal Researcher from UNEJ
Activities 2025
Universiti Malaysia Terengganu Students Deepen Coffee Science with CircularTrace Principal Researcher from UNEJ

Senin, 01 Desember 2025
Cascara Kawa Tea: A Fusion of Tradition and Innovation
Activities 2025
Cascara Kawa Tea: A Fusion of Tradition and Innovation

Selasa, 11 November 2025
Progress Report on Coffee Acrylamide Reduction Using Biofermentor and Fast Roasting Method
Activities 2025
Progress Report on Coffee Acrylamide Reduction Using Biofermentor and Fast Roasting Method

Selasa, 11 November 2025
Coffee Fermenter Innovation: Advancing Circular Economy and Bean Quality
Activities 2025
Coffee Fermenter Innovation: Advancing Circular Economy and Bean Quality

Senin, 03 November 2025
Field Study of Circular Economy Research Group – Solok Radjo and Lasi, West Sumatra
Activities 2025
Field Study of Circular Economy Research Group – Solok Radjo and Lasi, West Sumatra

Minggu, 02 November 2025
Field Visit to Sikincau Coffee Farms Showcases Potential of Circular Cultivation in West Lampung
Activities 2025
Field Visit to Sikincau Coffee Farms Showcases Potential of Circular Cultivation in West Lampung

Sabtu, 25 Oktober 2025
Traceability Innovation Amidst EUDR Pressure (Live Report from Lampung Coffee National Seminar)
Activities 2025
Traceability Innovation Amidst EUDR Pressure (Live Report from Lampung Coffee National Seminar)

Jumat, 24 Oktober 2025
Functional Testing and Sample Preparation Underway at PT SAS for Low-Acrylamide Specialty Coffee
Activities 2025
Functional Testing and Sample Preparation Underway at PT SAS for Low-Acrylamide Specialty Coffee

Kamis, 23 Oktober 2025
Chiang Mai Coffee Expedition
Activities 2025
Chiang Mai Coffee Expedition

Jumat, 17 Oktober 2025
Roasting Journey: Fundamental Roasting Workshop
Activities 2025
Roasting Journey: Fundamental Roasting Workshop

Jumat, 10 Oktober 2025
Rikub 2025 Consortium Members Visit PT Agroniaga
Activities 2025
Rikub 2025 Consortium Members Visit PT Agroniaga

Kamis, 09 Oktober 2025
Consortium Progress Meeting at Universitas Brawijaya
Activities 2025
Consortium Progress Meeting at Universitas Brawijaya

Rabu, 08 Oktober 2025
Circular Economy Research Group Welcomes Six New Young Researchers to Coffee By-Product Valorization Program
Activities 2025
Circular Economy Research Group Welcomes Six New Young Researchers to Coffee By-Product Valorization Program

Rabu, 01 Oktober 2025
Ensuring Safety in Innovation: CircularTrace Conducts Rigorous Toxicology Study on NADES-Based Cascara Extract
Activities 2026
Ensuring Safety in Innovation: CircularTrace Conducts Rigorous Toxicology Study on NADES-Based Cascara Extract

Sabtu, 02 Mei 2026
CircularTrace News: Advancing Circular Economy Through Cascara Kawa Tea Research
Activities 2026
CircularTrace News: Advancing Circular Economy Through Cascara Kawa Tea Research

Jumat, 01 Mei 2026
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Our Positive Impact

Every cup of our coffee supports local farming communities, uplifts women, and promotes sustainable agricultural practices. We trace every step from crop to cup, ensuring complete transparency.

  • Direct support to 8,000+ women farmers
  • 100% traceable and ethical sourcing
  • Promoting regenerative agriculture
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Impact Illustration