Indonesia is one of the world’s largest producers of specialty coffee, endowed with a rich diversity of varieties, flavors, and ecosystems. However, the specialty coffee value chain in Indonesia continues to face significant challenges: post-harvest practices are not yet fully environmentally friendly, hazardous compounds such as acrylamide are still found at high levels during roasting, and weak traceability systems from upstream to downstream limit Indonesia’s access to premium global markets.
At the same time, circular economy approaches—emphasizing resource efficiency, waste reduction, and renewable biomaterial innovation—have not been systematically adopted in the coffee production system, particularly among Small and Medium Enterprises (SMEs).
Learn More About Our JourneyFrom the plant to the tasting, each phase is traced to ensure the highest quality, sustainability and a fair supply chain. We monitor every step, from growing our products on local plantations, through the various stages of processing, to distribution, ensuring that each product meets high ethical and environmental standards. In this way, we protect producers and consumers, promoting transparent and responsible trade that supports local communities and guarantees a unique and conscious consumption experience.
Coffee Farming
Harvest and Processing
Collection and Shipment
Screening, Roasting, And Grinding
Product Packaging
Consumption And End Of Life
The coffee industry holds remarkable potential to embrace a circular economy approach. From cultivation to consumption, every stage of the value chain generates by-products that can be reimagined as valuable resources rather than waste. By transforming husks, pulp, and spent grounds into fertilizers, bioenergy, or innovative products, the sector can reduce environmental impact while creating new economic opportunities. This shift not only enhances sustainability but also empowers farming communities and businesses to thrive in a resource-efficient future.
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The Quality pillar ensures that the transition to a circular economy maintains, or ideally enhances, the standards of the final products. This principle applies across the entire lifecycle:
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The Ethics pillar grounds the project in fairness, transparency, and accountability, ensuring that the economic benefits of the circular model are distributed equitably.
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Sustainability ensures that CircularTrace creates long-term value by operating within environmental limits and supporting regenerative systems.
Read moreDiscover the authentic taste of Indonesia. Discover the rich, diverse flavours of the archipelago with our premium speciality coffees. Each bean is selected for its unique flavor profile, a direct result of the rich volcanic soil and the distinctive traditions of processing.
We prioritize respecting local traditions of agroforestry and shade-growing, ensuring a fair and sustainable supply chain that protects the environment and supports smallholder communities. This dedication to sustainability includes embracing the circular economy, utilizing byproducts like coffee pulp (cascara) to enrich the very soils that nourish the plants.
We work directly with producers across Sumatra, Java, and beyond to offer an unmistakable taste experience, backed by complete Traceability. This transparency enhances the richness and variety of Indonesian soils, guaranteeing quality and integrity from the mountains to your cup.
Cascara Kawa Tea is a functional beverage crafted from cascara (coffee cherry husk), a valuable by-product of the coffee agroindustry. Developed with a sustainable approach, it delivers naturally rich polyphenols and antioxidant activity, offering a clean-label tea with a smooth, fruity, and refreshing character.
To the product
Cascagenic is a functional beverage developed from cascara (coffee cherry husk) through a circular economy approach. Rich in natural phenolic compounds and antioxidants, it offers a clean-label drink designed to support protection against oxidative stress with a refreshing, modern taste.
To the product
KatekinPlus is a natural toothpaste developed through a circular economy approach, utilizing valuable coffee agroindustry by-products. Formulated with activated charcoal from coffee husks and cascara extract rich in phenolic compounds and natural antioxidants, it helps support effective cleansing and oral freshness in a clean-label formulation.
To the product
CascaraSkin is a natural skin lotion developed from cascara extract, a valuable coffee by-product rich in polyphenols and natural antioxidants. Formulated to help protect the skin from oxidative stress, it supports skin hydration, vitality, and overall skin health through a sustainable and clean-label approach.
To the product
Low Acrylamide Specialty Coffee is a high value-added coffee innovation integrating food safety, sustainability, and supply chain transparency. Designed to meet global quality and safety standards, it features full traceability from farm to final product, while highlighting circularity and sustainability impact aligned with the Sustainable Development Goals (SDGs).
To the productEmpowering coffee communities through sustainability
Sustainability for us means empowering local farming communities, enhancing transparency, and ensuring that every step in the coffee value chain benefits people and the planet. Through CircularTrace, every product is digitally tracked — from farm to cup — reflecting Indonesia’s leadership in the circular economy.
From seed to cup, each product carries a verified digital identity that tells its story — origin, journey, and positive impact.
Nothing goes to waste — coffee by-products are transformed into new value through innovation and eco-friendly design.
Empowering smallholder farmers through fair trade, capacity building, and shared prosperity.
Committed to climate-smart farming, biodiversity protection, and regenerative practices for a greener future.
Discover Indonesia beyond the usual destinations — a journey that connects you deeply with nature, culture, and the people behind every cup of coffee. Wander through lush coffee plantations in the highlands of Indonesia, explore traditional post-harvest practices passed down through generations, and engage with local communities preserving both heritage and sustainability.
Discover our community-based coffee experiences and explore the real Indonesia — vibrant, diverse, and full of life.
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Every cup of our coffee supports local farming communities, uplifts women, and promotes sustainable agricultural practices. We trace every step from crop to cup, ensuring complete transparency.